The Millennial market is not insignificant. Accounting for over 25% of the US population, these super shoppers control $600 billion in annual spending power.
So in continuing our Consumer Research Series, PunchTab decided it was time to address Millennials. In particular, we wanted to better understand how they learn about, buy, and recommend when it comes to fashion and accessories.
But we didn't stop there. With some additional digging (and surveying), we were able to provide insights into how Omni-channel loyalty programs could enhance each of these behaviors and what types of incentives would appeal most to Millennials.... And we want to share them with you!
In this whitepaper, you'll learn:
- Where Millennials turn when researching and recommending fashion brands and retailers
- How loyalty programs impact engagement and purchase behavior for Millennials
- Which rewards resonate most with this demographic