There's a big opportunity for brands and retailers when it comes to using mobile GPS to detect a shopper’s current location (mobile tracking). And it's on the radar of many B2C Marketers today- especially given that most cell phone owners are using their phones while shopping.
But just how willing are consumers to let brands know when they're in or near a store?
In April 2014, we surveyed over 1,000 consumers to find out how comfortable they are with the idea of brands tracking their location via mobile GPS and using it to offer them real-time, in-store offers and info in an SMS.
In this brief from the PunchTab Consumer Research Series (#PTCRS) you’ll learn:
- The leading reasons why consumers don't want brands to track them
- How consumers can be swayed to allow tracking
- Which audiences are more likely to become early adopters of mobile tracking & marketing