PunchTab Consumer Research Series

Research Brief: Mobile Tracking Consumers

There's a big opportunity for brands and retailers when it comes to using mobile GPS to detect a shopper’s current location (mobile tracking). And it's on the radar of many B2C Marketers today- especially given that most cell phone owners are using their phones while shopping.

But just how willing are consumers to let brands know when they're in or near a store?

In April 2014, we surveyed over 1,000 consumers to find out how comfortable they are with the idea of brands tracking their location via mobile GPS and using it to offer them real-time, in-store offers and info in an SMS.

In this brief from the PunchTab Consumer Research Series (#PTCRS) you’ll learn:

  • The leading reasons why consumers don't want brands to track them
  • How consumers can be swayed to allow tracking
  • Which audiences are more likely to become early adopters of mobile tracking & marketing


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About PunchTab

Founded in January 2011, PunchTab is an omni-channel loyalty and engagement platform that enables agencies, brands and enterprise organizations to incentivize user behavior and drive business success. PunchTab’s customers use the company's flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing and UGC and awareness campaigns to sophisticated B2E and B2B programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solutions that can reward any action with virtual, social and real-world rewards.

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