Moms are the primary decision makers of household purchases, influencing $2.4 trillion in spend every year. (Yes, 2.4 trillion!) So we figured we'd better learn more about what motivates them to try, buy and share products.
After digging through tons of collected research, and doing some of our own, we've created this new whitepaper, revealing how to increase engagement and influence purchase behavior from moms, as well as what kind of rewards programs impact online and offline behavior. And we're excited to share.
In this whitepaper, you'll discover:
- What channels moms use to research and recommend products
- What rewards motivate moms to engage, recommend and purchase products
- How to turn a mom into your a brand ambassador (free of charge)
- How umbrella loyalty programs can take engagement to the next level